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Fashion in the Mind

By: Chanteau Garrett, Fashion Editor

 

Fashion Information Please…..

If you are a die hard fashionista then you know within a few weeks will be one of the biggest weeks in fashion. Mercedes-Benz Fashion Week February 13-20, 2009 which is held in New York City, there will be designers from around the world to show off their Fall 2009 Collections. Here is a list of a few designers that will be showing off their Fall 2009 Collections: LACOSTE, Nicole Miller, Tracy Reese, Diesel Black Gold, MAX AZRIA, Michael Kors, Tommy Hilfiger, Calvin Klein, Ralph Lauren, and Project Runway. To see a full list of designers visit: www.mbfashionweek.com.

 

TCM would like to say congratulations to Max Azria for being designer of the month. Founder, Designer, Chairman and Chief Executive Office of BCBGMAXARIAGROUP, Max Azria is taking over the fashion industry one day at a time. Azria fabricated upon the accomplishment of his women’s ready-to-wear line and formed a lifestyle brand consisting of numerous high-fashion collections for women, including evening dresses, denim, outerwear, footwear, swimwear, handbags and small leather goods. Emphasizing BCBGMAXARIA as a first showing of American fashion brand, Azria successfully launched his collection on the runway for the first time during New York Fall 1996 Fashion Week. Well-known celebrities such as Hilary Duff, Sarah Michelle Gellar, Kate Bosworth, and Rachel Bilson became the first fans of the brand name and continue to be a primary brand name in their everyday wardrobes.

 

Capturing inspiration from glamour and sensuality of Hollywood, California Azria constructs lavish and elegant one-of-a-kind gowns for celebrity clients such as: Sharon Stone, Halle Berry, Beyonce Knowles, Lucy Liu, Fergie, and Demi Moore and for red-carpet events.

In Fall 2008, BCBGMAXAZRIA and Max Azria during New York Fashion Week, Azria presented his Herve Leger by Max Azria collection. This marked the first time that an American designer constructed three major fashion shows for three distinct collections during one New York fashion week. The Fall 2008 season also observed the merging of the BCBGirls and To The Max collections to create one, comprehensive, young-contemporary lifestyle brand name BCBGeneration (pronounced BCBG Generation). “The collection is designed for women of all generations seeking fashion that balances a feminine, sexy aesthetic with an eclectic and urban sensibility”.

 

Max Azria has successfully build an outstanding portfolio of twenty-two brands: BCBGMAXAZRIA, BCBGMAXARIA Runway, Max Azria, Max Azria Atelier, BCBGeneration, BCBG Attitude, BCBGirls, Herve Leger by Max Azria, Herve Leger Couture, Max and Cleo, To The Max, Tex by Max Azria, Manoukian, Max Rave, Street Beat, True People, Parallel, Maxime, Noon, Don Algodon, Dorothee Bis and Dorotennis. With that being said BCBGMAXAZRIAGROUP is a power house taking over the diversified fashion business in the world.

Max Azria

This entry was posted on Thursday, January 15th, 2009 at 8:06 am and is filed under Fashion. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.